Systems thinking

Zane Gell, Founder, Signature Websites

"You can think of it as the assembly line of a mass production car. It’s based on systems rather than people and it produces a repeatable product every single time."

Even though your business likely isn’t a franchise, you can benefit a lot from using the business franchise model. Like McDonald’s you can build a reliable system for operating your business.
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Brand Identity Strategy

Zane Gell, Founder, Signature Websites

"It’s an effective concept because all you need to do once you’ve found your brand word, is use it as a simple go, no-go gauge."

I believe brand identity should be treated as one of the most important aspects of your small business or startup.
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